Do you want to enhance brand awareness or just stand out from the competition? Are you missing a systematic plan for communication activities? Or do you need to clarify your messages as well as tailor them for different stakeholders?
In all the above, what you need is a consistent and comprehensive communications plan. It is an essential tool if you want to approach communications in a strategic and professional manner. Extensive planning always pays off whether it is about one project or the project slate for the whole year. A good plan also helps you to recognize spontaneous opportunities for your brand. Communications plan should always have a close link to the strategic objectives of the company and thus support and enhance business growth.
Marjo has built communications plans throughout her career; both on a project level as well as extensive, full-year plans for the whole company.
